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katelinkinney@yahoo.com
Indianapolis, IN
© 2017 Katelin Kinney
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Client: M-Tech Lab, Inc.

When M-Tech Lab came to me and said they needed really creative shots of their custom orthotics I knew we were going to create something fun together. These images were to be used in a doctor's office, but they wanted something extremely non-medical that would stand out amongst other office advertisements. I proposed the concept of showcasing the custom orthotics walking on soft clouds coming from a genie lamp. The custom comfort and support that patients wished for was here. We wanted to catch the eye of waiting patients by using bright, bold colors and fun textures associated with flexibility, softness, support, and shape. This campaign was definitely not sterile, not traditionally medical, and anything but boring.