Jelly Jems
Art Direction, Identity & Packaging Design

Let's art direct a launch for a new brand of good for you gummies called Jelly Jems! By the time I was done creating a logo, packaging, a summer launch campaign centered around the idea "good stuff. cubed." and fun social teaser posts, I was truly wishing these gummies were real. I stuck with a custom word-mark putting an emphasis on the cube shape with the "e". I wanted to keep the packaging and brand colorful without being brightly saturated. The more subdued hues hint at natural ingredients instead of neon candy colors signaling tons of chemicals and dyes. The spatter texture and terrazzo seen throughout also lends itself to a more organic handmade product with a granular tactile texture.