Flowers in the Attic
Key Art campaign art direction

Flowers In The Attic is the first movie of a well established franchise based on the book by V.C. Andrews. The original key art was dated and not genre aligned. For this new redesign I proposed we use a treatment that was more illustrative and artistic to align with other cult classic dark dramas. The existing photography assets I had to work with were limited, so a collage style worked well to give me flexibility on layout. The result? Flowers In The Attic launched on Netflix landing in the trending top 5 and hitting #2 on its first day, proving new art brings new eyes and viewers to existing IP.